{"product_id":"1961-rolex-princess-midas-18k-yellow-gold-ref-9903","title":"1961 Rolex Princess Midas 18K Yellow Gold Ref. 9903","description":"\u003cp\u003e\u003cstrong\u003eThe elusive Princess Midas\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBeauty is in the eye of the beholder. But is rarity, too?\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIn the world of vintage watches, we believe rarity comes down to a combination of production numbers, condition and, ultimately, how many examples have survived.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Rolex Princess Midas Ref. 9903 is a fascinating case. Manufactured for an exceptionally short period between 1961 and 1962, with an alleged production of just 20 examples in yellow gold, it remains one of the rarest and most unusual Rolex creations.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned by the legendary Gérald Genta, the Princess Midas is arguably one of his wilder creations of the period. Architectural, geometric and unapologetically bold. While the King and Queen Midas share a similar case profile and integrated bracelet, the Princess takes things to another level with its oversized proportions and substantial weight of approximately 150 grams.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eOriginally conceived as a ladies’ watch, the Princess fits on smaller ladies’ wrists and larger men’s wrists, thanks to its ingenious first-generation adjustable clasp.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eRetained in beautiful vintage condition we are proud to offer this almost mythical Rolex which is probably missing from most Midas collections out there. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eNever say never, but finding another Princess Midas could take a lifetime.\u003c\/p\u003e","brand":"Momentum","offers":[{"title":"Default Title","offer_id":67967561498933,"sku":"W.C.3.2.583","price":315000.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/9201\/files\/Front_f99c84f7-16c6-4716-b4fb-c6bc4d3a1fe0.webp?v=1793097417","url":"https:\/\/momentum-dubai.com\/products\/1961-rolex-princess-midas-18k-yellow-gold-ref-9903","provider":"Momentum","version":"1.0","type":"link"}