1976 Rolex King Midas White Gold Ref. 4315

King Midas       - Introduced in 1962 the King Midas was a limited run designed by nobody less than legend Gerald Genta. It was designed to look like the Greek Pantheon. Following the Greek Mythology the watch was given the name King Midas honoring the myth that everything he touched with his left hand turned to gold. This might be the reason why the crown, designed as the sun, is positioned on the left side of the angular case. The first Midas reference was the 9630 and has a total production run of 1000 pieces, which include the later references 3580 and 4315. Interestingly the unique numbering of each watch was continued throughout the different references. The unique number engraved on the back of the upper bracelet is 3348. The Midas was born as an independent line but transitioned into the Cellini collection noticeable by the replacement of the Midas inscription on the dial by the Cellini logo. This Midas is manufactured in white gold and is retained in excellent condition with sharp edges and well defined lines, seems to have not been polished. The watch has a integrated white gold Brick bracelet which feels like a heavyweight on the wrist. It is interesting to mention here that the King Midas at its time was 50% more expensive  than a Day Date and in fact the heaviest gold watch on the market. Considering that we have to say it is still very affordable today. We believe that the prices for these will go much higher in the future as collector are adding these to their collections. The white gold King Midas is a rare watch and only represents a very very small portion of the total production run. The Midas was and truly is an iconic and historically important model reflecting Rolex's position in the 70s and 80s.