1976 Rolex Datejust Yellow Gold Rare Lapis Dial Ref. 1601

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Brief History

Rolex Day-Date

Created to celebrate Rolex's 40th anniversary in 1954, the Rolex Datejust was the first automatic wristwatch to indicate the date on the dial, featuring the iconic window at 3 o'clock magnified by the Cyclops lens for enhanced legibility, and so far remains one of Rolex's best-selling watches.