1940 “Viceroy” Golf Pendant Open-Face Watch, Steel 'Staybrite'

Viceroy was a name used by Rolex in the mid-20th century, primarily as a secondary line or brand for more affordable timepieces. Unlike Rolex’s main collection, which focused on high-end luxury and precision, Viceroy watches offered simpler designs and movements while maintaining Rolex’s commitment to quality. These watches were often cased in stainless steel or other durable materials and were targeted at a broader audience. Though not as prestigious as Rolex’s flagship models, Viceroy watches are still valued by collectors today for their connection to the iconic brand and their vintage appeal.

Crafted from stainless steel and featuring a manual winding mechanism, this timepiece embodies the hallmark precision and craftsmanship synonymous with Rolex. The Rolex-signed case further attests to its heritage and quality. What is maybe less easy to understand is that this watch is not a pocket watch, neither a wris watch. Is in fact a Golf Watch, borned to be hanged to the golf set to keep track of the time during the games.