











1954 Rolex Day Date Ref. 6611
1954 Rolex Day Date Ref. 6611
Momentum by AIX Tempora, Ltd.
ICD Brookfield Place, Al Mustaqbal St, DIFC, POBox 506645
Dubai DU
United Arab Emirates
Not an old man's watch
The Rolex Day Date 6611 is the successor of the first Day Date references 6510 and 6511 and came into play in 1957 and housing the upgraded Cal.1055 movement and was in production for just 2 years. The case had more rounder edges and a thicker case back like the Ovettone cases showed. The bezel was a very finely fluted, also called Millerighe type bezel. It was early stage and we believe Rolex was fine tuning the specs to launch their later references. The dials were signed 'Swiss at 6' o clock and had different style hands. Noticeable is also the slope at the edge of the dial rather than being flat. The 6611 is a rare watch and the last reference before Rolex went into long-term production references. The Day Date model is also known as the President model but no longer refers to elder people wearing the watch. A Day Date on strap is fun and as versatile as you wish it to be. Paired with different straps it could be a daily companion.
SKU | 3.2.110 |
Brand | Rolex |
Model | Day Date |
Ref. No. | 6611 |
Serial No. | 231xxx |
Year | 1954 |
Gender | Gents |
Case Size | 36mm |
Case | Vintage condition case that has been polished in the past and is showing some wear from age. Numbers between the lugs are a bit faded but fully readable |
Bracelet / Strap | Baby blue leather strap with generic gold plated pin buckle |
Dial | Champagne no lume dial with pointy indexes that shows some wear from age, and has some pitting in some areas.The hands seem to have been relumed in the past |
Price | Sold |
Crystal | Acrylic |
Movement | Automatic |
Functions | Day Date |
Condition | Good |
Box | No |
Papers | No |

Brief History
Rolex Day-Date
Arguably one of the most iconic watches ever made, the Day-Date aka the Rolex President was introduced in 1956 and was the first to feature both the day and date in dedicated windows on the dial.
The Day-Date is the top model in the Rolex line-up and comes in an array of configurations with rare and special dials and case decorations. It has only ever been made in precious metals with Automatic movements and historically with an elegant diameter of 36mm - the perfect size for an iconic dress watch.
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