











1973 Rolex Day Date Platinum Factory Diamond Dial Ref. 1804
Large Diamonds - The 1804 reference is among the very early Day Dates with a factory diamond bezel, the white metal variants are white gold and platinum. Now, given the color of the metals it might not be easy to distinguish between these two, hence Rolex fitted the dial of the Platinum version with larger Diamonds. They are noticeably bigger, even if you don't hold a white gold 1804 in hand at the same time. if you know, you know. The current example is in overall very good condition and bears a mint condition dial, a dial which you really don't see often. We have paired it with a glossy grey Alligator strap but it could be worn on even vibrant colors. This watch is fun on the wrist, may it be with a Tuxedo or just a shirt, it is a stunner and we will catch the eyes of people around you.
SKU | 3.2.064 |
Brand | Rolex |
Model | Day Date Platinum |
Ref. No. | 1804 |
Serial No. | 3325xxx |
Year | 1973 |
Gender | Gents |
Case Size | 36mm |
Case | Very strong Platinum case that has been decently polished in the past and shows some wear from age. The lugs remain straight and even with serial and reference numbers clearly visible. The factory Diamond bezel is also in very good condition showing sharp edges and is free of any major dents. The case back bears a engraving of initials C.E.M but is very light. |
Bracelet / Strap | Unworn Kaufmann Alligator strap with Rolex stainless steel pin buckle |
Dial | Excellent silver dial with larger diamonds correct for the Platinum 1804 reference from factory. The lume dots are all intact and have taken on a off-white cream color and are matching the hands |
Price | Sold |
Crystal | Acrylic |
Movement | Automatic |
Functions | Day, Date |
Condition | Very good |
Box | No |
Papers | No |

Brief History
Rolex Day-Date
Arguably one of the most iconic watches ever made, the Day-Date aka the Rolex President was introduced in 1956 and was the first to feature both the day and date in dedicated windows on the dial.
The Day-Date is the top model in the Rolex line-up and comes in an array of configurations with rare and special dials and case decorations. It has only ever been made in precious metals with Automatic movements and historically with an elegant diameter of 36mm - the perfect size for an iconic dress watch.
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