












1978 Rolex Day Date Platinum Ref. 1804
Platinum 1804 - in our constant quest for rare and fine Day Dates we come across quite a few examples which stand out because of dials and factory case decorations however whenever a Vintage Day Date in Platinum comes on our table our heartbeat becomes faster. What we have here is a 1978 Rolex Day Date Reference 1804. This reference is configured with a factory diamond bezel and diamond dial. The dial is an impeccable matte black dial with diamonds set directly on the dial. The 6 and 9 indexes have Baguette markers. The tritium dots on the dial as well as the luminous material on the hands have beautifully aged to a sand color creating a nice contrast. The factory diamond bezel is like a glamorous frame around the dial. This factory 1804 is not for the fainted heart and is only seen once in a blue moon. This watch is pure power on the wrist.
SKU | 3.2.153 |
Brand | Rolex |
Model | Day Date Platinum |
Ref. No. | 1804 |
Serial No. | 5190xxx |
Year | 1978 |
Gender | Gents |
Case Size | 36mm |
Case | Very nice vintage condition case with factory diamond bezel. The lugs remain straight and even with clear numbers between. |
Bracelet / Strap | Very good and matching Platinum President bracelet showing some wear from age. The bracelet has 21 links |
Dial | Excellent matte black dial with baton markers. The lume dots have aged nicely to a brownish color and is matching with the hands |
Price | Sold |
Crystal | Acrylic |
Movement | Automatic |
Functions | Day, Date |
Condition | Very good |
Box | No |
Papers | No |

Brief History
Rolex Day-Date
Arguably one of the most iconic watches ever made, the Day-Date aka the Rolex President was introduced in 1956 and was the first to feature both the day and date in dedicated windows on the dial.
The Day-Date is the top model in the Rolex line-up and comes in an array of configurations with rare and special dials and case decorations. It has only ever been made in precious metals with Automatic movements and historically with an elegant diameter of 36mm - the perfect size for an iconic dress watch.
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